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研究生:黃琮晟
研究生(外文):HUANG, TSUNG-CHENG
論文名稱:物質主義、強迫購買行為與幸福感之研究──以桃園市國中生為例
論文名稱(外文):The Study of the Relationships among Materialism, Compulsive Buying Behavior and Well-Being ── A Case Study of Junior High School Students in Taoyuan City
指導教授:徐聖訓徐聖訓引用關係
指導教授(外文):HSU, SHENG-HSUN
口試委員:陳俊安陳羽凡
口試委員(外文):CHEN, CHUN-ANCHEN, YU-FAN
口試日期:2018-06-05
學位類別:碩士
校院名稱:中華大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:48
中文關鍵詞:物質主義強迫購買行為幸福感
外文關鍵詞:materialismcompulsive buying behaviorwell-being
相關次數:
  • 被引用被引用:3
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  • 下載下載:13
  • 收藏至我的研究室書目清單書目收藏:0
在經濟生活富裕、物質主義過度擴張的現代,青少年的價值觀、消費行為也隨之轉變,現今的青少年對物質金錢有著強大壓力與需求,他們習慣以物質條件來認定自身的社會地位,導致高物質主義傾向,演變成過度消費的強迫購買行為,進而影響其幸福感。本研究主要目的在瞭解物質主義、強迫購買行為與幸福感之相關性,採用問卷調查法針對國中生蒐集所需資料,並以班級為單位發放問卷,正式問卷施測7所國中各一個班級,合計有效樣本224份,有效回收率96.1%。本研究使用SPSS統計軟體進行信效度分析、敘述性統計分析、獨立樣本 t 檢定、單因子變異數分析、相關分析及迴歸分析等統計方法。本研究歸納結果如下:
1. 目前國中生的幸福感有中等以上的水準,而物質主義的傾向則不高,強迫購買行為的傾向也不高。
2. 性別對幸福感、強迫購買行為有顯著差異。國中男生的幸福感顯著高於女生,國中女生的強迫購買行為顯著高於男生。
3. 每週有零用錢之國中生的強迫購買行為顯著高於每週沒有零用錢之國中生。
4. 物質主義對幸福感沒有顯著的負向影響關係;強迫購買行為對幸福感有顯著的負向影響關係;物質主義對強迫購買行為有顯著的正向影響關係。
The purpose of the study was to investigate the relationships among materialism, compulsive buying behavior and well-being. This study used questionnaires to collect the required information. It was analyzed with reliability analysis, descriptive statistics analysis, independent-samples t-test, one-way ANOVA, Pearson correlation and regression analysis. Results of a survey of 224 students showed that (a) Nowadays, the well-being perception among the junior high school students presents moderate; the performance of materialism is above average; whereas it also appears above average to compulsive buying behavior. (b) Gender on well-being and compulsive buying behavior, there were significant differences. Boys on well-being were significantly higher than girls; girls on compulsive buying behavior were significantly higher than boys. (c) Students who had pocket money on compulsive buying behavior were significantly higher than students who didn’t have pocket money. (d) Materialism didn’t have significant negative effects on well-being; compulsive buying behavior had significant negative effects on well-being; materialism had significant positive effects on compulsive buying behavior.
摘要 i
ABSTRACT ii
誌謝辭 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 幸福感 6
第二節 物質主義 8
第三節 強迫購買行為 13
第三章 研究方法 17
第一節 研究假設與架構 17
第二節 操作性定義 18
第三節 研究對象與抽樣方法 18
第四節 問卷設計 19
第五節 資料分析方法 21
第四章 研究結果與討論 23
第一節 信效度分析 23
第二節 敘述性統計分析 23
第三節 差異性分析 25
第四節 關聯性分析 26
第五節 小結 28
第五章 結論與建議 30
第一節 結論 30
第二節 研究限制與建議 32
參考文獻 34
附錄A 47


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