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The study case is taken from Nexon Business Report (2011) as the theoretical basis for corporate strategy and external analysis. It is divided into three parts. Firstly, the internal and external analysis is applied to define the opportunities, threats and core values of the case in the external environment. It is to understand the advantages and disadvantages of the company itself in the industrial development and competitiveness as well. Secondly, according to the foregoing analysis, the problems to which company has faced are summed up. Finally, based on the company's financial statements, the current company business situation was analyzed. In summary, we observe that the online game is the main stream in the structure of the game industry. Although the output is constantly rising, it is still facing the pressure on the market saturation, the rapid changing of the market, the entry of the foreign firms and so on.
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