臺灣博碩士論文加值系統

於台灣設立法國品牌商品專營店之商業企劃書

The purpose of this document is to properly and realistically develop a business plan to establish an online store selling Pylones (French branded company) products in Taiwan, which includes various gift ideas with creatively designed everyday commodities in Beauty, Office, Tableware, and Kids product categories. Through detailed market analyses, promotional marketing strategies and operational plans, financial projections will be made to indicate how the business is likely to progressively operate as a special franchise of Pylones France.
The business plan, for the company which will presumably be named Pylones-Taiwan.tw, includes business startup information, product categories, marketing strategies, pricing plan, operations structuring, and financial analyses. This new startup business will be operated on a virtual platform as an online store with a variety of Pylones goods/gift selections offering various payment methods.
The keys to the success of Pylones-Taiwan.tw are the thorough market analysis and strategies including social media tactics and promotional plans on attracting visitors and create more online traffic, target the right audience, maintain within the top search results with keyword search, leverage social media to build brand awareness, and build brand loyalty through customer relationship management tool. A great deal of efforts will be put into Internet marketing campaigns to maximize the exposure of the brand and products.
Based on observations taken at a physical Pylones store in Paris, sales forecast was made to be NTD 5,113,260 in the first year (with consideration of country GDPs), and using the NPV rule to calculate the cash flow over the five year period, the NPV would turn out to be NTD 8,330,160. And by utilizing the sensitivity analysis method, it has been indicated that the actual sales will greatly affect the cash flow, thus generating sales to meet the sales forecast is the most important mission in this business scenario.
With the one of the kind design elements, durable functionality and quality, Pylones-Taiwan.tw will leverage the power of social media as one of its main marketing strategies to open the door and create a world for targeted potential audiences. And with the projected financial figures, once established and following the strategic plans, Pylones-Taiwan.tw is heading towards prosperity, continuous growth, and sustainability.

Executive Summary 1
1. Company Background – Pylones 3
1.1. Overview 5
1.2. Mission 6
1.3. Vision 6
1.4. Company Ownership 7
2. Products and Services 8
2.1. Products Descriptions 9
2.2. Sales Platform 13
2.3. Delivery Service 16
2.4. Warranty 16
3. Marketing Plan 17
3.1. Market Outlook 17
3.2. Marketing Strategies 20
3.2.1. Online Marketing 21
3.2.2. Target Customers 23
3.2.3. Internet Keyword Search 27
3.2.4. Social Media Marketing 29
3.2.5. Customer Relationship Management (CRM) 31
3.3. Competition 31
3.3.1. Competitive Analysis 32
3.3.2. SWOT Analysis 35
3.4. Promotional Strategies 36
3.5. Pricing Strategies 38
4. Operational Plan 42
4.1. Company Setup and Domain Name Registration 42
4.2. Online Shop Construction 43
4.3. Import Tariffs, Shipping and Handling 43
4.4. Employees 44
5. Financial Plan 45
5.1. Startup Milestone and Cost Analysis 45
5.2. Sales Forecast 46
5.3. Cash Flow Projection 50
5.4. Profit and Loss Projections 52
5.5. Sensitivity Analysis 53
6. Conclusion 55
Reference 59

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