臺灣博碩士論文加值系統

本研究的主要目的是探討情感凝聚如何影響居民對於宗教節慶活動的居民支持行為，以台灣白沙屯拱天宮媽祖進香活動為研究案例。研究著重於分析情感凝聚、居民發展態度及居民支持行為這三個變數之間的相互作用及影響。研究背景與動機部分指出宗教活動對社會和經濟有廣泛的影響。這些影響包括增進社交聯繫、提升社區團結力、促進文化創意經濟、吸引宗教遊客及創造就業機會。然而，隨著節慶活動的增加，也帶來資源分散、市場競爭激烈、品質參差不齊等挑戰。本研究透過探討白沙屯媽祖進香活動，深入瞭解宗教活動與居民支持行為之間的關係，並評估如何更好地協調和規劃慶典活動。
本研究旨在探討情感凝聚對居民支持宗教繞境活動的影響，以白沙屯拱天宮媽祖進香活動為例。透過收集364份有效問卷，實證結果顯示，居民對宗教繞境活動的態度顯著影響其支持行為；情感凝聚中的熱情親近、情感理解、熱情歡迎均顯著影響居民對活動的態度；情感凝聚也顯著影響居民的支持行為。此外，情感凝聚對支持行為的影響部分是通過居民態度間接實現的。這些結果表明，增強居民與遊客之間的情感連結，有助於提升他們對宗教活動的支持度和參與度，對於宗教活動的成功舉辦和持續發展具有重要意義。

The main objective of this study is to investigate how emotional cohesion affects residents' supportive behaviors towards religious festivals, using the A-Ma Incense Visit at Gongtian Temple in Baishatun, Taiwan as a case study. The study focuses on analyzing the interactions and influences among three variables: emotional solidarity, resident attitudes, and supportive behaviors. The Background and Motivation section states that religious activities have a wide range of social and economic impacts. These effects include increasing social connections, enhancing community cohesion, promoting a cultural and creative economy, attracting religious tourists, and creating employment opportunities. However, with the increase in festivals, there are also challenges such as fragmentation of resources, fierce competition in the market, and varying quality. This study provides insight into the relationship between religious activities and resident supportive behaviors by exploring the A-Ma Incense Festival in Baishatun, and evaluates how to better coordinate and plan for celebrations. The purpose of the study is to explore the relationship between these variables in depth and to understand the emotional solidarity, resident attitudes, and supportive behaviors associated with them by surveying the residents. This study aimed to investigate the influence of emotional cohesion on residents' support for religious circumambulation activities, taking the A-Ma Incense Visit at Gongtian Temple in Baishatun as an example. By collecting 366 valid questionnaires, the empirical results showed that resident attitudes towards the religious circumambulation activity significantly influenced their supportive behaviors (H1 held); hospitality, emotional solidarity, and empathetic understanding in emotional solidarity all significantly influenced resident attitudes towards the activity (H2, H2-1, H2-2, and H2-3 all held); and affective cohesion also significantly influenced resident supportive behaviors (H3, H3-1, H3-2, H3-3 all hold). In addition, the effect of emotional solidarity on supportive behavior was partially indirectly realized through resident attitudes (H4 partially holds). These results suggest that strengthening the emotional bond between residents and visitors can help increase their support and participation in religious activities, which is important for the success and sustainability of religious activities.

摘要 i
ABSTRACT iii
誌　謝 vii
目　錄 ix
圖目錄 ix
表目錄 X
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題 4
第三節 研究目的 4
第四節 論文架構 5
第貳章 文獻探討 7
第一節 白沙屯媽祖發展歷史及近年來受到關注的議題跟面向 7
第二節 情感凝聚 12
第三節 居民發展態度 13
第四節 居民支持行為 15
第參章 研究方法 18
第一節 研究架構 18
第二節 變數之操作和定義 20
第三節 研究假設 21
第四節 研究對象與範圍 22
第五節 問卷設計 22
第六節 資料取得與抽樣方式 27
第七節 統計分析方法 29
第肆章 研究結果 30
第一節 敘述統計分析 30
第二節 量表現況分析 32
第三節 差異性分析 35
第四節 相關分析 39
第五節 本研究假說驗證 41
第伍章 結果與建議 47
第一節 研究結論 47
第二節 管理意涵 52
第三節 研究限制與未來研究建議 53
參考文獻 54
附件 56

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