參考文獻
中文文獻
一、一般書籍
王元賢,2003,《候選人性別與競選文宣表現差異性研究》,台北:輔仁大學大眾傳播研究所。王石番,1991,《傳播內容分析法:理論與實證》,台北:幼獅。
王怡君,1999,《女性參政者之角色認同與政策議題-以第四屆女性立法委員候選人為例》,台南:成功大學政治經濟學研究所碩士論文。王淑女譯,1992,《政治行銷》,Mauser, Gary A.,台北:桂冠。
江素慧,1996,《女性政治菁英之研究-以民進黨女性公職人員為例》,台北:台灣大學政治學研究所碩士論文。李天任、藍莘 譯,1995,《大眾媒體研究》,Roger D. Wimmer &Joseph R. Dominick著,台北:亞太圖書。
何金銘,1996,《候選人勝選因素分析:二屆立委選舉個案研究》,高雄:中山大學中山學術研究所博士論文,呂秀蓮,1998,《這三個女人》,台北:草根。
李美枝,1984,《女性心理學》,台北:大洋。
______,1991,《性別角色面面觀─男人與女人的權利暗盤》,秦慧珠 編,台北:聯經。
邱映慈,2000,《整合行銷傳播在選舉行銷上之運用:以1998年台北市長選舉為例》,台北:輔仁大學大眾傳播研究所碩士論文。宋惠貞,2001,《政治文宣的隱喻─西元2000年總統選舉的競選文宣》,嘉義:中正大學政治所碩士論文。李蓉姣,1986,《政治廣告策略之研究─民國74年台北市議員競選傳單之內容分析》,台北:中國文化大學新聞研究所碩士論文。周文子,1996,《競選文宣製作緣由及其角色探討-民國八十三年高雄市議員選舉個案分析》,高雄:中山大學政治學研究所碩士論文。吳振宇,1998,《候選人競選策略之研究─1997新竹縣長選舉之分析》,嘉義:中正大學政治所碩士論文。范毅芬,1980,《我國婦女參政之研究─台北縣市地區現任女性議員參政之分析》,台北:台灣大學三民主義研究所碩士論文。姚惠忠、林志鴻,1993,《擊人之短─選舉文宣的攻擊戰術》,台北:書泉。
夏 珍,1987,《地方公職選舉候選人宣傳單之論提結構與策略分析》,台北:政治大學新聞研究所碩士論文。
祝基瀅,1983,《政治傳播學》,台北,三民書局。
徐瑛君,2003,《媒體呈現之候選人形象定位策略研究-以2002年高雄市長選舉為例》,台北:世新大學傳播研究所碩士論文。高寶華、毛嘉奇,1993,《護己之虛─選舉文宣的防衛戰術》,台北:書泉。
馬繼康,1998,《候選人文宣之策略及內容分析-以1997年台北縣長選舉為例》,台北:世新大學傳播研究所碩士論文年。陳炎明,1994,《電視「政黨錄影帶」內容分析之解讀語文宣策略研究》,台北:政戰學校新聞研究所碩士論文。
陳昭凱,1997,《立法委員競選連任之個案研究》,台北:政治大學政治研究所碩士論文。陳玲玲,2002,《政黨電視競選廣告對政黨形象塑造之研究─以2001年立法委員選舉為例》,台北:世新大學傳播所碩士論文。陳義彦、雷飛龍、陳世敏,1985,《候選人的競選論題內容與策略之研究─民國72年增額立委選舉期間報紙與候選人傳單之內容分析》,台北:台北政治大學選舉研究中心。
陳義彦、陳世敏,1992,《七十八年選舉的報紙新聞與廣告內容分析》,台北:業強出版社。
陳廣 譯,1993,《女性大趨勢》,Naisbitt, J. & Aburdene, P. 著,台北:台視文化。
陳靜儀,1995,《民主進步黨在歷屆選舉中政黨政治廣告之內容分析》,台北:政治大學政治所碩士論文。許麗美,1998,《競選文宣策略之性別差異分析-以1997年台中市長選舉為例》,台北:淡江大學大眾傳播學系碩士論文。陳麗婷,1998《1998台北市長選舉三黨候選人文宣策略之分析》,台北:中國文化大學新聞研究所碩士論文。彭 芸,1986,《政治傳播:理論與實務》,台北:巨流。
______,1992,《政治廣告與選舉》,台北:正中書局。
黃 紀,1979,《無黨籍人士競選言論之分析:民國67年增額中央民意代表選舉期間無黨籍人士宣傳品之內容分析》,台北:政治大學政治所碩士論文。
黃佩珊,1995,《1995年立法委員選舉三黨競選文宣之比較─Grunig模型之探討》,台北:政治大學政治學研究所碩士論文。黃美惠,2001,《媒介建構之女性參政框架─以副總統呂秀蓮的新聞報導為例》,台北:淡江大學大眾傳播所碩士論文。彭渰雯,2000,《一九九九台灣女權報告─參政篇》,陳美華、吳嘉苓、胡淑雯、彭渰雯 編,台北:財團法人婦女新知基金會。
張翠蘋,1995《八十三年台北市長選舉─報紙競選廣告與宣傳品之文宣策略研究》,台北:政戰學校新聞研究所碩士論文。張輝潭,1995,《台灣當代婦女運動與女性主義實踐初探─一個歷史的觀點》,新竹:清華大學社會人類學研究所碩士論文。趙相瓊,1995,《台灣婦女選舉參與行為之研究─民國78年與81年立法委員選舉婦女的選舉參與行為比較分析》,台北:東吳大學政治學系碩士論文。
蔡文輝,1993,〈兩性角色與婦女〉,《社會學》,台北:三民,頁203-231。
蔡佳洹,1999,〈候選人競選策略之研究:以1998年台北市長選舉馬英九為例〉,台北:政治大學政治學系碩士論文。蔡佳泓,1996,《立法委員的選民服務之個案研究》,台北:政治大學政治學系碩士論文。漆敬堯,1964,《現代新聞學》,台北:海天。
鄭自隆,1991,《民國七十八年選舉政治廣告廣告訊息策略及效果檢驗之研究》,台北:政治大學新聞研究所博士論文。
_____,1992,《競選文宣策略─廣告、傳播與政治行銷》,台北:遠流。
_____,1995(A),《競選廣告─理論、策略、研究案例》,台北:正中書局。
鄭秀娟、林明寬譯,1996,《兩性關係:性別刻板化與角色》,Basow, Susan A.著,台北:揚智文化。
鄭琴薇,1996,《總統參選人黨內初選之競選文宣策略分析─1995年民主進步黨黨內初選個案研究》,台北:中國文化大學新聞研究所碩士論文。賴美華,1996,《比較性競選廣告訊息策略分析─以1994年省市長選舉為例》,台北:政治大學新聞研究所碩士論文。
鮑正綱,1992,《地方公職候選人政見內容之研究》,台中:中興大學公共行政研究所碩士論文。
謝妙玲,2003,《2002年台北市長選舉候選人報紙競選廣告之研究-中國時報、自由時報、聯合報的內容分析》,台北:世新大學傳播研究所碩士論文。羅文坤,1991,《行銷傳播學》,台北:三民書局。
羅文輝,1997,《精確新聞報導》,台北:正中書局。
蘇秀美,1993,《台灣婦運團體的策略選擇研究》,高雄:中山大學政治學研究所碩士論文。顧慧蘭,1993,《民國八十六年台北縣長選舉傳單之內容分析》,台北:政治大學政治研究所碩士論文。二、期刊
王雅各,1999,〈婦女解放運動和二十世紀性別現象〉,王雅各 編,《姓屬關係(上):性別與社會、建構》,台北:心理,頁1-26。
李元貞,1992,〈在聖女與蕩婦之間:大選中的女性角色與形象〉,《婦女新知》,第九十二期,頁2。
邱花妹整理,1998,〈不一樣的女人座談:呂秀蓮、張博雅、謝啟大專訪:權力檯面‧女性拍板〉,《天下雜誌》,頁:104-110。
范巽綠,1998,〈女性候選人於現今文化中的反挫及解毒策略〉,《第三屆全國婦女國是會議:婦女參政與選戰研討會》,台北市政府、婦女新知協會。
周碧娥,1999,〈台灣婦女與政治─1985∼1994〉,王雅各 編,《姓屬關係(上):性別與社會、建構》,台北:心理,頁335-370。
周慶祥,1997,〈國民黨、民進黨、新黨候選人報紙競選廣告內容分析─以84年台北市立委選舉為例〉,《民意研究季刊》,第201期,頁91-131。紀 欣,1998,〈選舉,女男有別?〉,發表於第三屆全國婦女國是會議「婦女參政與選戰研討會」,台北市政府、婦女新知協會主辦,1998年3月。
洪秀菊,1985,〈嘉義新營選民對婦女參政態度之分析〉,收編於《婦女在國家發展過程中的角色研討會論文集》,台北:台灣大學人口研究中心編印,頁:559-608。
洪雅慧,1998,〈政治廣告策略v.s.商業廣告策略〉,《廣告雜誌》,第89期,頁106-108。莊伯仲、鄭自隆,1996,〈競選文宣新媒介─台灣政治性資訊網路現況研究〉,《廣告學研究》,第七集,台北:政治大學廣告系。柴松林,1989,〈性別與選舉的關聯性〉,《婦女與政治參與》,台北:婦女新知,頁121-137。
陳皎眉,1989,〈從性別差異的研究看女性角色的變遷與突破〉,馬以工 編,《當今婦女角色與定位》,台北國際崇她台北三社,頁219-241。
梁雙蓮、顧燕翎,1995,〈台灣婦女的政治參與─體制內與體制外的觀察〉,劉毓秀 編,《台灣婦女處境白皮書1995》,台北:時報文化。
張卿卿,1999,〈女性候選人在選舉中的優劣勢─86年台北縣縣長候選人周荃為例〉,《選舉研究》,第六卷第一期,頁111-141。______,2000,〈美國政治競選廣告效果研究的回顧〉,《廣告學研究》,第十四集,頁1-29。
彭渰雯,陳惠雯、歐宇帥、溫炳原,1996,〈女性與社區政治─尚淑倩參與三玉里里長補選的經驗〉,《性別與空間研究通訊》,頁148-154。
楊意菁,1999,〈形象與性別政治的迷思?探討女性候選人與媒體形象建構〉,《1999年年會暨論文研討會論文集》,中華傳播學會。
楊婉瑩,2001,〈由民主代議政治的理論與實踐檢視性別比例原則〉,《人文及社會科學集刊》,第十三卷第三期,頁305-344。鄭自隆,1993,〈競選廣告中黨籍標籤之研究〉,《廣告學研究》,第一集,頁12-36。
_____,1995(B),〈候選人電視辯論訊息策略及其效果之研究〉,《廣告學研究》,第五集,頁43-84。
_____,1996,〈1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析〉,《選舉研究》,第三卷第二期,頁1-32。
薛立敏,1989,〈婦女參政運動史〉,《婦女與政治參與》,台北:婦女新知,頁47-75。
魏美瑤,1999,〈Gender Differentiation in Political Discourse: a case study of the 1996 Taiwan Presidential and Vice-presidential Election〉,《婦女與兩性學刊》,第十期,頁79-103。
謝旭洲,1997,〈情緒在宣傳、說服活動中之角色〉,《中國廣告學刊》,第二期,頁99-113。英文文獻
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