|
ANATEK Enterprise Co., Ltd. was established in Kaohsiung since 1993, and it owned nearly twenty years experience for selling online water quality monitoring / equipment. Since the financial crisis in 2008, Taiwan''s water quality monitoring instruments demand becomes saturated, industry relocation, price competition. More over, facing the price increasing yearly by manufactures and other issues, come to realize that the company wants to sustainable but only stand in water quality monitoring / equipment dealer status is impossible. Be sure to be innovative to ensure ANATEK Enterprise Co., LTD unshakable position in this industry, the focus of this forum are (1) to evaluate the possibility of creation of ANATEK brand instrument and including the SWOT. (2) Developing the R &; D projects of short, medium and long-term plans, processes and assessment methods, including : (a) To select the developing parameters according to the regulations and process required, such as silica, ammonia, fluoride, chemical oxygen demand (COD)... etc., and (b) To select the suitable analytical methods for R &; D test, such as colorimetry, ion selective electrode (ISE) method or potassium dichromate method ... etc., (c) To organize the R&;D personnel and train the various positions to enhance their professional capabilities., (d) Searching for the parts suppliers, chemical and with the long-term cooperation plan to control the R &; D costs effectively; (e) To make the R &; D progress and achievement rate (f) To arrange the demo test and improve the instrument according to the customer’s requirements. (3) Finally, to evaluate how to extend the ANATEK Brand to overseas markets and to choose the top two of the overseas developing countries, such as mainland China, Vietnam ...etc. According to the detailed evaluation of the local development and market condition to design the proper local sales plan, to estabilish a branch or seek agents / dealer, is the
first step of the overseas development plans for ANATEK brand.
Considering the finance, the quantity of instrument and the existing resource, we choose to develop the parameters of ANATEK brand instruments are ammonia, fluoride, silica, COD, cyanide. The analytic method will be the colorimetry and ion selective electrode (ISE) methods. For overseas expansion, we tend to establish branches in
mainland China and Vietnam to sale ANATEK brand instruments by ourselves.
|