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Looking back the economic prosperity achieved by Taiwan over the past few decades, it is inextricably linked with all of the successful high-tech industry policies and the outstanding high-tech enterprises. The establishment of the Hsinchu, Taichung and Tainan Science Parks, the relevant academic institution of higher educations and the suitable regulations are the keys to support the Taiwan semiconductor industry to be the best in the world. The capital market in Taiwan is also make an important role to support the development of semiconductor industry.
The semiconductor industry is the most important industry in Taiwan, and its development can be traced back to 1979, when the government officials Mr. Li Guoding settd up Hsinchu Science Park and make the most professional semiconductor-related supply chain ever after. Since the semiconductor component distributor is in the middle of the overall industrial chain, its role is be the bridge and to well connect the end product manufacturers and IC design firms, on its customer preferences, economic climate and market demand sensitivity and judgment are relatively high. Semiconductor component distributors need to have better stronger sensitivity to their customer preferences, economic and market demand.
In the study, the selected semiconductor component distributor K conducted the strategy to make the IC industrial alliance and wll play the role as a bridge in the industry, to bring customers more rapid, more comprehensive and customized system solutions in the increasingly competitive industry structure.
K's most powerful ability is to catch the demand of the market. With its own strong sales channel and the professional IC design team in the alliance, this company create the system solutions to their coustomers and develop the nich market to have the exclusive right to sell high-margin products around the world.
K’ business strategy can bring the following benefits to the K company. The first is to provide customers better service and profitable solution. The second is that taking the strategic alliance to avoid duplex agent and reduce the financial burden because K can catch the customer’s demand before making orders.The last benefit is that the investment of strategic alliance can create profitable capital gain and dividends.
The semiconductor component distributor industry is highly competitive market. The study hope to give a new vision about K's strategy to other semiconductor component distributors to creat more profitable business.
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