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研究生:張珈嫚
研究生(外文):Chang, Chia-Man
論文名稱:開啟成人模式: 手機交友APP之使用動機、行為與效果研究
論文名稱(外文):An Exploratory Research on the Taiwanese Users of Mobile Dating Apps: Motivations, Uses, and Effects
指導教授:李美華李美華引用關係
指導教授(外文):Lee, Mei-Hua
口試委員:鄭琨鴻侯政男
口試委員(外文):Cheng, Kun-HungHou, Cheng-Nan
口試日期:2018-01-04
學位類別:碩士
校院名稱:國立交通大學
系所名稱:傳播研究所
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:173
中文關鍵詞:手機交友APP虛擬性愛自我揭露感知匿名線下關係
外文關鍵詞:Mobile Dating AppsCybersexSelf-disclosurePerceived AnonymityOffline Relationship
相關次數:
  • 被引用被引用:11
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本論文針對使用動機、行為與效果三個層面,對現階段台灣用戶透過手機交友APP參與虛擬性愛的現象進行解釋。手機交友APP的盛行有賴於手持式智慧裝置之普遍,當中的地理定位與配對機制,不同於以往的網路聊天室,更能加速用戶發展線下關係。在線上與陌生人進行性言論時,可以免除在現實世界中不被主流文化所理解的性癖好,舉凡皮繩性虐、肛交的次文化都能藉由匿名的網路獲得喘息的力量,匿名性也為此類自我揭露的行為加上一層保護傘。
本論文將使用動機分為:虛擬性愛使用動機、使用頻率、性滿足、社交性尺度與五大人格特質;使用行為分為:伴侶型虛擬性愛、性行為的自我揭露;使用效果分為:虛擬性愛成癮、發展線下關係與聯繫平台轉移。針對台灣地區年滿十八歲以上的手機交友APP用戶進行調查。
研究結果顯示,對男性而言,使用動機以性目的為主,而女性則因為感知匿名,具備不被他人辨識的特質。依變項中,除了性滿足無法預測虛擬性愛使用行為,其餘:虛擬性愛使用動機、使用頻率、社交性尺度、五大人格特質皆與使用行為呈現正相關。針對伴侶型虛擬性愛中「文愛」、「圖愛」、「電愛」進行比較,發現「文愛」接受度較其他高,此差異可以說明個人意圖向他人揭露訊息的多寡,女性偏好文愛的現象,同時回應使用動機中感知匿名較高的原因。
使用效果上,發現:虛擬性愛使用行為會與虛擬性愛成癮、發展線下關係與聯繫平台轉移呈現正相關。此外,雙方會將參與虛擬性愛行為視為發展線下性關係的事前演練,而聯繫平台轉移,可被視為雙方有意願維持該段關係,除了代表雙方願意進入更深層的自我揭露外,還可能為未來發展線下關係鋪路。
The prevalence of mobile dating apps relies on the smart handheld devices, which have geolocation and matching. Different from the previous online dating chat rooms, the mobile dating apps accelerate the development of offline relationships. This study aims to explain the phenomenon of Taiwanese users who engage in cybersex on mobile dating apps, in terms of their motivations, uses, and effects. Users who engage in interacting sexually with strangers online, can easily release their sexually hobby, such as: BDSM and anal sex. Also, the anonymity of the dating apps can be viewed as a protective umbrella for self-disclosing the abovementioned topics.
The current study divides motivations into four variables, they are: motivations of cybersex, frequency of use, sexual satisfaction, and sociosexuality; uses into two variables: partnered-cybersex, self disclosure in sex; and the effects into three variables: cybersex addict, offline relationship, and transferring to new contact platforms.
The research finding shows, male users are more inclined to sexual motivations, whereas female users prefer perceived anonymity, and not be identified by others. Except for sexual satisfaction, motivations, frequency, sociosexuality, and BFI are positively related to the uses of dating apps. Among "sexting", "picture sex", "electronic sex", "sexting" has the highest degree of acceptability, and female users prefer sexting than male users. Moreover, it is found that the uses of mobile dating apps are positively related to cybersex addict, offline relationships, and transferring to other contact platforms. Transferring to other contact platforms can be regarded as intentions to maintain relationships, not only conducting deeper self-disclosure, but paving the way for developing offline relationships.
第一章、緒論 頁1
第一節、研究背景與起源 頁2
第二節、研究目的 頁7
一、手機交友APP的使用動機 頁7
二、手機交友APP的使用行為、自我揭露 頁8
三、手機交友APP的使用效果 頁9
四、手機交友APP相關研究與台灣現況 頁10
第二章、文獻回顧 頁12
第一節、線上交友的定義與相關研究 頁12
一、電腦中介傳播與線上交友 頁12
二、線上交友的定義與使用動機 頁13
三、線上交友的相關研究 頁14
第二節、手機交友APP使用動機與行為 頁15
一、虛擬性愛的定義 頁16
二、使用動機 頁16
三、虛擬性愛使用行為與使用頻率 頁21
四、性滿足、社交性尺度、五大人格特質 頁27
第三節、手機交友APP使用效果 頁36
一、虛擬性愛成癮 頁36
二、發展線下關係、聯繫平台轉移 頁40
第三章、研究方法 頁44
第一節、研究架構 頁44
第二節、研究對象與調查方式 頁47
一、研究對象選取 頁47
二、前測 頁48
三、正式研究 頁49
第三節、各變項的定義與測量 頁50
一、自變項 頁50
二、依變項 頁55
三、人口變項 頁56
第四節、研究程序 頁57
一、研究背景、目的;研究問題 頁57
二、研究工具、量表設計 頁57
三、正式問卷 頁58
四、統計分析 頁58
五、彙整研究結論、提出研究限制與建議 頁58
第四章、研究結果 頁60
第一節、量表的信度檢測 頁60
一、虛擬性愛使用動機信度檢測 頁60
二、虛擬性愛使用行為信度檢測 頁60
三、線下性滿足、社交性尺度與五大人特質信度分析 頁60
四、虛擬性愛成癮信度檢測 頁61
第二節、描述性統計 頁61
一、答題者基本資料統計 頁61
二、量表資料統計 頁65
第三節、推論性統計 頁77
一、人口變項對量表檢測 頁77
二、皮爾森相關性檢測 頁94
三、迴歸分析 頁98
四、逐步迴歸分析 頁107
五、中介效果 頁109
第四節、小結 頁117
一、量表檢測 頁117
二、答題者基本資料 頁117
三、針對人口變項進行量表的差異檢測 頁118
四、相關分析 頁121
五、迴歸分析 頁121
六、逐步迴歸分析 頁123
七、中介效果 頁124
第五章、結論與討論 頁128
第一節、研究結果 頁128
一、答題者的基本資料 頁129
二、各項量表的統計分析 頁129
三、虛擬性愛使用動機與虛擬性愛使用行為 頁135
四、使用頻率與虛擬性愛使用行為 頁136
五、性滿足與虛擬性愛使用行為 頁136
六、社交性尺度與虛擬性愛使用行為 頁136
七、五大人格特質與虛擬性愛使用行為 頁137
八、虛擬性愛使用行為與虛擬性愛成癮 頁138
九、虛擬性愛使用行為與發展線下關係、聯繫平台轉移 頁138
十、中介效果:虛擬性愛使用行為 頁139
十一、小結 頁141
第二節、研究建議與限制 頁142
參考文獻 頁144
一、中文參考文獻 頁144
二、英文參考文獻 頁145
三、中文網路參考文獻 頁158
附錄一:問卷 頁160
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