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In recent years, the growth of the Internet has led to instant connections between people by using communication software applications and more clear communications with customers consuming no time in correspondences, which has gradually changed people’s reading habits and the method to convey information. Internet can deliver any information more timely and rapidly at any time in any place, thereby shorten the distance between each other. Even customers in distant countries can connect with each other through the Internet. With the rapid development of network generation, the original traditional industries and stores face the transformation opportunity. In addition, the original advertising methods such as newspapers, media and leaflets have been replaced by the Internet marketing. Hence, utilizing Internet marketing to manage real estate leasing has become a new topic. Leasing cases can be reposted and shared on the Internet without stopping to gain the maximum benefits. On this basis, the purpose of this study is to explore whether the Internet marketing can be properly used in housing agency and leasing, to understand the operation of a Facebook club and the establishment of a Facebook fan page, and to know whether a completely free platform will be able to serve the people who rent and sell houses and whether operators can get advertising revenue from the completely free platform. In this study, participant observation method of qualitative study was mainly used to research case companies for case study. The study results show that, in the future, the public’s perception of information delivery will be gradually transformed. Additionally, many information companies have developed online platforms and Keywords search, so that personal brands are marketed on the Internet more and more widely. The performance of the leasing department of the case company has grown rapidly due to application of network communities and fan pages. In addition, communities, fan pages and communication software applications have great pushing effects on the case company. Potential communication software will become another innovative and more acceptable channel for us to promote Internet marketing of house in the future.
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